Furry Feline Creatives is the character design studio representing the lifestyle brands Purridge & Friends and I Heart Poop Culture. Started in 2012. Two newly proud parents, Alvin & Cheri wanted their kids to grow up and recognize their individuality and differences. Embracing themselves for who they are. So they turned into creating their own characters to share the message of Individuality, Creativity and Family. A bond between everyone in the family regardless of age to share the same interest and passions.